Odeliah Rae Skin Studio is the only facial studio in Israel dedicated exclusively to Korean skincare. Known for her holistic approach and commitment to long-term skin health, the studio offers highly personalized treatments rooted in the Korean beauty philosophy. I lead their social media strategy and content creation—developing reels, photos, and captions that reflect the brand’s calm, elevated aesthetic and unique positioning. My work focuses on educating, engaging, and attracting a community that values skincare expertise and authentic Korean techniques.