SOOS is a sculptural audio brand redefining the relationship between sound and design. Built around the belief that speakers should be seen as much as heard, the brand combines high-fidelity audio with collectible design objects crafted through advanced 3D printing. Working closely with the founders from the brand’s early stages, my role has been to shape how SOOS is experienced across every touchpoint. From creative direction and brand positioning to campaign development, content production and ongoing marketing strategy, the focus has been on building a visual language that reflects the craftsmanship, innovation and ambition behind every piece. Together, we have developed a cohesive brand world that extends beyond the product itself, creating campaigns, digital experiences and storytelling that position SOOS at the intersection of design, technology and culture.